AI Insights · Timothy · July 2022
Top 5 Drawing & Coloring Apps on iOS in the US in Q2 2022
Discover the performance trends of the top 5 drawing and coloring apps on iOS in the US during Q2 2022, including weekly downloads, revenue, and active users.
In the second quarter of 2022, the top five drawing and coloring apps on iOS in the United States showcased varied performance trends across weekly downloads, revenue, and active users. Here’s an overview of their performance:
Color by Number：Coloring Games had a notable quarter with weekly revenue starting at approximately $115K at the end of March and peaking at around $130K in early April. However, it experienced fluctuations, closing the quarter at about $76K. Weekly downloads saw a decline from 74K at the end of March to around 58K by the end of June. Active users also showed a downward trend from approximately 460K to 383K over the same period.
Adult Coloring Book - Pigment from Pixite Inc. had relatively stable revenue, beginning the quarter at roughly $56K and reaching around $79K by the end of June. Downloads started at 13K at the end of March, with a slight decrease, ending the quarter close to 10K. Active users remained consistent, starting at about 52K and ending at 43K.
Disney Coloring World experienced steady revenue, starting at $72K and ending at $74K. Downloads varied, starting at 20K and peaking at 30K in late April before ending the quarter at around 21K. Active users showed a slight increase, from 58K at the end of March to 56K by the end of June.
Crayola Create and Play by Crayola saw its weekly revenue grow from $31K at the end of March to $42K by the end of June. Weekly downloads fluctuated, starting at 10K, dropping to around 8K in April, and closing the quarter at 10K. Active users remained relatively stable, starting at 20K and ending at 18K.
Colorfy: Coloring Book Games from Wildlife Studios had steady revenue, beginning at $37K and ending close to $34K. Downloads started at 11K and remained consistent, ending the quarter at roughly 10K. Active users remained stable, starting at 28K and ending at 24K.
These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends for these and other apps.
